Sentiment · About Us

Enterprise AI, built for customer service at scale

Sentiment is an enterprise AI software company helping organisations automate customer service and customer engagement.

Our products, Flow and Engage, enable enterprises to automate customer workflows, deploy AI assistants, manage conversations across multiple channels and integrate with existing business systems.

Flow Engage Our Team

Trusted by organisations including Irish Water and Ucas, Sentiment helps businesses reduce operational costs, improve service efficiency and deliver better customer experiences at scale.

Irish Water Ucas Debenhams Group China Bank Groupe SEB
Leadership

The people building Sentiment

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Leon Chaddock

Chief Executive Officer

Leon has over 15 years’ industry experience in communications and contact centres. In 2007 he founded one of the first companies in the world to offer social media listening and analytics, after working on complex, cross-departmental contact centre projects. He regularly speaks on webinars and at conferences on social customer service and deploying messaging in the omni-channel mix.

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Michael Jackson

Chairman

Michael studied law at Cambridge University and qualified as a chartered accountant with Coopers & Lybrand before spending five years in marketing for US multinational technology companies. He was a director of FTSE 100 company The Sage Group plc from 1983, and its chairman from 1987 to 2006. Michael founded Elderstreet Investments Limited in 1990 and is its executive chairman.

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Andrew Scully

Head of Customer Success

Customer and technology leader with 24 years’ experience in software development, architecture, customer success and support. Responsible for customer success across Flow and Engage, working closely with customers and the technology team to ensure the platforms meet evolving customer requirements.

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Peter Belenski

Head of Architecture

Experienced software architect and developer with 20 years’ experience in software engineering and enterprise technology. Leads Sentiment’s technology architecture across Flow and Engage and plays a key role in product development.

What We Believe

The values that guide us

We Play Nicely With Others

We understand contact centres have many tools. We avoid rip and replace, and integrate nicely with your other partners.

Speed And Agility

This space moves fast, and not only can we deploy immediately, we work fast to keep you ahead of the curve.

Transparency

We will always tell the truth, and communicate what is and isn’t possible.

We Are Your Partners

We don’t believe in selling and moving on — messaging is a fast-moving space and we are here to help you.

Where To Find Us

Team mates across two continents

USA HQ

Sentiment US Inc

222 Main Street, Floor 5

Salt Lake City, UT 84101

USA

UK HQ

Sentiment (Macranet Ltd)

3rd Floor, 86–90 Paul Street

London EC2A 4NE

United Kingdom

Development Centre

Sentiment Bulgaria Ltd

17 Henrik Ibsen Str / Bulgaria Blvd

Sofia, 1407

Bulgaria

Let’s talk about your customer service

See how Flow and Engage work together to automate customer workflows and deploy AI assistants across your business.

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